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If we are what we consume, then the availability and widespread popularity of such products as Red Bull says a lot about contemporary American society. The energy drink provides a false sense of alertness made for the fast paced American lifestyle.

Red Bull is a not so safe alternative for the people that don't drink coffee. Although this product does provide energy, the crash after the run is not worth having. Red Bull provides something like a bipolar effect; meaning while drinking the product, you are full of life and energy, but after all of that wares off, you are left feeling drained and weary. From personal experience this has happened plenty of times, yet the addicting quality of the product keeps me coming back. Wether it is the extra boost of energy before an exam or I need to stay awake for a long drive back home, Red Bull is what I turn to.

At one point in time there was discussion about removing Red Bull from the shelves of stores for medical reasons. People were suffering from heart attacks following drinking Red Bull. Like other energy drinks, Red Bull has an excess amount of sugar thus causing heart problems. Red Bull's main promotion slogan is that it gives you wings. The metaphorical aspect of this slogan makes one feel as though they are invincible. Flying is a "super power" that most people crave; it presents a feeling of being on top of the world, and that is exactly how the makers of this product get the attention of consumers.

Although Red Bull may not be the healthiest of drinks on the market, American consumers keep demanding it. What this says about contemporary American society is that we do not value sleep or health and are willing to put energy drinks above that. This might come as a contradiction because there are many diet pills and foods out there, yet Americans are willing to deprive themselves of sleep and drink Red Bull as an alternative. The makers of this product assume that as long as there are those people who are staying up trying to get work done, or truck drivers driving cross-country, their product will remain in high demand.